Salesforce.com scores another branding victory

See here. And actually I lied. This isn’t a branding victory at all -- it’s a branding disaster that students at Harvard are going to read about in a couple years. See, Salesforce.com Chairman and CEO Marc Benioff decided it wasn’t enough to have a .com suffix affixed to his company’s name. So he renamed his developer platform Force.com. Again. It’s one of those "in with the new boss same as the old boss" type things. Brilliant, Marc. And I need to congratulate you on some of those quotes you fed people at Dreamforce. Like this one: "I did it under duress of the employees. Today I think we really got that." You sure did, bro. People don’t know whether you’re coming or going.